Health, nutrition philosophy, and labelling

A healthy balanced diet

A healthy diet is one that includes a wide variety of foods. It is important to include a balance of foods from each of the main food groups as they provide different nutrients in your diet. 

Our Health and Nutrition philosophy

We have a long standing commitment to Nutrition, Health and Wellness

As the leading provider of breakfast cereals made with whole grain worldwide, nutrition is at the core of our business. We’re continually improving our breakfast cereals to make them as nutritious as they can be without compromising on the great taste that you love. 

Since 2003 we have:

  • added over 3.4 billion servings of whole grain, and
  • removed over 9000 tonnes sugar, and 
  • removed over 900 tonnes of salt 

from our breakfast cereals globally. 

Our aim is simple, to make eating more nutritious and easier by providing high quality, great tasting breakfast cereals.  

Expertise in Nutrition Research and Development

We have a dedicated team of Nutrition and Science experts who continue to build our knowledge and expertise about breakfast cereals and their benefits. Our programs are designed to keep our breakfast cereals at the forefront of the breakfast cereal category in the areas of technology, nutrition, health and science.